Having recently celebrated its ninth birthday, AfricaMagic is heading into
2013 determined that its 10th year on air is going to be one that no viewer
ever forgets!
Exactly a decade after Africa pioneered the world’s first-ever
continental
Big Brother, the show will return to DStv screens
next year with more of the must-watch entertainment, drama and excitement that
it’s famous for. And once again, there is a secret twist that producers have
worked on to ensure that the new season will capture audience attention once
more!
“The demand from audiences for
Big Brother Africa continues
undimmed. In some ways it really is astonishing to see the enthusiasm for this
particular series, but in other ways it is to be expected,” says M-Net Africa
Managing Director Biola Alabi.
“Viewers want to see unscripted television, as it happens, with normal
people that they can relate to dealing with completely familiar emotional
concepts – happiness, frustration, success, failure, hope, anxiety, friendship,
opportunity and of course, love.
Big Brother continues to be
a ratings sensation from Australia to India, and in Africa, for exactly this
reason. And the format’s flexibility is a producers dream because you can do
something different every time!”
Given her comments it’s easy to understand why, when questioned about
whether the new season will be fresh, fun entertainment, producers Endemol SA
are confident of another successful edition.
“We are delighted with the new concept that has been developed for the
upcoming show,” confirms Endemol MD Sivan Pillay.
“Every year as soon as we know that we are going ahead with a new season, we
head into a creative brainstorming session and every year, ideas just go racing
around the room. Our teams enjoy the show as much as audiences our audiences do
and it shows on screen. And this year, I have a feeling that audiences are
going to fall in love with the idea!”
For now though neither AfricaMagic or Endemol will say anything more on the
new season except to advise that it will reveal further details about
Big
Brother Africa in mid-January when the call to entry for new
housemates will also begin on the AfricaMagic channels, on Facebook and
Twitter, and on the AfricaMagic website.